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nmt final research project

Xue yuan Introduction CCF, differences between web1.0 and web 2.0, web application and blog. 

About and broad members of CCF

Felicia Find other related website and compare, current status, twitter. 

About and broad members of CCF

Cheryl Evaluation of current website(eg. More interactive media), Youtube, 

About and broad members of CCF


Lynette Find and create a prototype for  Facebook(children and the client) , 

Create a campaign to attract public interest(eg. Yellow ball)

About and broad members of CCF

*advertising banner 

Mobile advertising campaign

Tv advertising – video?

Add Myspace if possible?



CCF is a committee to which improve the quality of life of children with cancer and their families through enhancing their emotional, social and medical well-being. They are provide programme and services to support children and families at different stages of childhood cancer, to harness and align resources of professional and community partners in delivering multi-disciplinary and holistic services to children with cancer and their families and to generate and share knowledge with stakeholder groups for informed choices to enhance resources and services for children with cancer and families.

The core programme contain Psychosocial service, strategic alliance, training &research and public eeducition.



The term web 1.0, created retrospectively after the advent of web 2.0, refers to the first version of the web, which was essentially a source of information authored by a small number of people for a very large number of users. It consisted largely of static webpages with little room for real interactivity. For a succinct but informative list of comparisons, see Joe Drumgoole’s Copacetic blog entry Web 2.0 vs web 1.0 or Tim O’Reilly’s What is web 2.0. For a more complex design-oriented comparison, see MacManus & Porter’sWeb 2.0 for designers. For a recent, thorough overview, see Cormode & Krishnamurthy’s Key differences between web 1.0 and web 2.0.

It’s important to realise, though, that web 1.0 hasn’t disappeared. It still exists but is now overlaid with the more social web 2.0, which emerged a decade or so into the web’s development.

Educational uses of web 1.0 tend to fall into two categories: information retrieval (as in webquests) or rote training (drills). While these have potential advantages – such as greater student autonomy, use of authentic materials and scenarios, exposure to multiliteracies, and a (limited) level of interactivity – they are often used in ways which correspond to traditional models of pedagogy: a transmission model in the former case, a behaviourist training model in the latter. Notwithstanding more sophisticated uses (such as webquests for problem-based learning, or drill exercises for guided discovery) they are not so clearly aligned with the constructivist model which underpins much of the educational use of web 2.0.

What is web1.0?

Web 1.0 is a synonym for the world wide web and a term majorly used during the dotcom bubble in 2001. I personally know web 1.0 as web-as-information-source. The web which provides only information and where the interaction with the end user is not of major concern.

Web 1.0 is majorly used for static pages where the presentation of content is of major concern, e.g., company websites, client-server interactions and personal pages (e.g., in geocities). It is still used for solutions where the targeted market is dial up users.  Even today, almost 60-65% of internet population are familiar only with web 1.0. In short, web 1.0 was majorly for reading purposes. This means that web 1.0 was for few, which was a major challenge for world wide web.

Looking from the technical perspective, Web 1.0 solutions requires no or very less scripting. This implies that simple HTML and image editing skills are enough for web 1.0 development. Web 1.0 uses the webstyles used before the advent of Web 2.0.

Suffix 1.0 appended to Web 1.0 implies that while the term was coined, people were looking for a more advanced and useful web ahead. This web ahead is nothing but now popularly known as Web 2.0.

what is Web2.0?

The term Web 2.0 is associated with web applications that facilitate interactive systemic biases, interoperability,user-centered design,[1] and developing the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as consumers ofuser-generated content in a virtual community, in contrast to websites where users (prosumers) are limited to the active viewing of content that they created and controlled. Examples of Web 2.0 include social networking sites, blogs,wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.

The term is closely associated with Tim O’Reilly because of the O’Reilly Media Web 2.0 conference in 2004.[2][3]Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the ways software developers and end-users use the Web. Whether Web 2.0 is qualitatively different from prior web technologies has been challenged by World Wide Web inventor Tim Berners-Lee, who called the term a “piece of jargon”,[4] precisely because he intended the Web in his vision as “a collaborative medium, a place where we [could] all meet and read and write”. He called it the “Read/Write Web”.[5]

Web 2.0 can be described in 3 parts which are as follows:

  • Rich Internet Application (RIA) – It defines the experience brought from desktop to browser whether it is from a graphical point of view or usability point of view. Some buzz words related to RIA are AJAX and Flash.
  • Service-oriented Architecture (SOA) – It is a key piece in Web 2.0 which defines how Web 2.0 applications expose its functionality so that other applications can leverage and integrate the functionality providing a set of much richer applications (Examples are: Feeds, RSS, Web Services, Mash-ups)
  • Social Web – It defines how Web 2.0 tend to interact much more with the end user and making the end user an integral part.

This article is about the type of website. For other uses, see Blog (disambiguation).

blog (a blend of the term web log)[1] is a type of website or part of awebsite. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.[2]

Corporate and organizational blogs

A blog can be private, as in most cases, or it can be for bussiness purposes. Blogs used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. Similar blogs for clubs and societies are called club blogs, group blogs, or by similar names; typical use is to inform members and other interested parties of club and member activities.

Difference of Web1.0 and web2.0

The web as is stands (Web1.0) is seen as a “static” thing, like a billboard or a magazine. You can see lots of billboards, buy lots of magazines, enjoy or dislike them but they stay the same until they are changed by the publisher.

“Web2.0 applications” are ones that are “user-generated” or “user-shaped”. Instead of being “published” by someone, the people using the site “publish” the content. They also market it and edit it.

Famous examples of “Web2.0 applications” already in use and much talked about are Flickr for photographs, Wikipedia for encyclopedia articles, Facebook for maintaining friendships, YouTube for seeing young people mugging to videocameras and for combining syndicated elements of these with its own user-generated Q&A section.

Web 1.0 is like a kind of platform where there are new releases of it. But there is nothing like a new release for the existing ones in web 2.0. Web 2.0 is a kind of service oriented. Web 1.0 was about publishing, not participation; that advertisers, not consumers, ought to call the shots; that size mattered, and that the internet was increasingly being dominated by the top websites. Web 2.0 helps to increase the participation of the users like blogs, e-commerce websites, torrents etc, where every user gets a chance to publish in a website one way or the other.


Web application

A web application is an application that is accessed over a network such as the Internet or an intranet. The term may also mean a computer software application that is hosted in a browser-controlled environment (e.g. a Java applet)[citation needed] or coded in a browser-supported language (such as JavaScript, combined with a browser-rendered markup language like HTML) and reliant on a common web browser to render the application executable.

Web applications are popular due to the ubiquity of web browsers, and the convenience of using a web browser as a client, sometimes called a thin client. The ability to update and maintain web applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity, as is the inherent support for cross-platform compatibility. Common web applications include webmail, onlineretail sales, online auctions, wikis and many other functions.


  • Web applications do not require any complex “roll out” procedure to deploy in large organizations. A compatible web browser is all that is needed;
  • Browser applications typically require little or no disk space on the client;
  • They require no upgrade procedure since all new features are implemented on the server and automatically delivered to the users;
  • Web applications integrate easily into other server-side web procedures, such as email and searching.
  • They also provide cross-platform compatibility in most cases (i.e., Windows, Mac, Linux, etc.) because they operate within a web browser window.

CCF is a committee to which improve the quality of life of children with cancer and their families through enhancing their emotional, social and medical well-being. They are provide programme and services to support children and families at different stages of childhood cancer, to harness and align resources of professional and community partners in delivering multi-disciplinary and holistic services to children with cancer and their families and to generate and share knowledge with stakeholder groups for informed choices to enhance resources and services for children with cancer and families.

The core programme contain Psychosocial service, strategic alliance, training &research and public education.


museum reflection


Singapore has lots of museums, and each one has more points that I can learn, but I prefer to choose Asian Civilisation museum to continue my MMP learning journey. The Asian Civilisation museum (ACM) is the region’s only museum devoted to the civilisations, art and culture of Asia. The Asian Civilisation museum spanning Southeast Asia, China, West Asia and South Asia, the museum also traces the diverse cultural roots of Singapore.

In fact the China gallery is not very well about placement. Perhaps the designer like to people see more exhibits, but they put so much things that let people feel too complex when then entry the gallery. However, there is a good place that I liked—learn zone.


They show the map and when you click the yellow colour button, the system will play the different places story about how the Chinese tea transport to other countries. That is quiet fun for child and easy to learn the knowledge.


Museum exhibits are getting evermore technologically advanced and virtual reality is one of the latest trends. Of course, virtual reality can be immersive, interactive or both. Museum visitors are able to make choices during their virtual travel enabling them to feel a sense of exploration – triggering curiosity and the desire to learn.

Most virtual reality exhibits cater to both the visual and aural senses. Such exhibits can be quite awe inspiring as visualizations are getting increasingly detailed. By using both head-worn and hand-held devices, visitors are able to interact with the simulation in a variety of new ways such as learning zone.


Literature Review (E-marketing)

Since, the advent of the Internet, it have been profound changes in the way we live, work or play. Among other things, it has changed the way we interact with each other, the way we work and do business and the way we learn. Nowadays, online shopping became more and more popular. Lots of young people like to buy the things on the Internet. Thus, it product a name called Internet Marketing that it also referred to as i-marketing, online-marketing or e-marketing is the marketing of products or services over the Internet.

Other two important parts which are online marketing business and customers (users).Thus, I will analyze the behavioral characteristics of the online marketing customers. At the same times, online business should get some marketing strategies to influence consumer network and psychological behavior.

Well, I would like to talk about the E-marketing environment. The marking environment is a wide range of elements in the markets, including the macro-environment and the micro-environment (principle of Marketing, 2008). With the development of Internet, a larger number of young people and business people rely on Internet, and spend much time on Internet. Thus, it brings a huge chance for E-marketing. At the same time, E-marketing is more ecological, as it does not waste environment and reduce the intermediate links.

Now we talk about the analysis of E-marketing. Most sellers are familiar with the four stages of the customers’ buying process, around which marketing activities can be planned. The four stages are need-and-want recognition, information gathering, evaluation and purchase. Within each stage, sellers have the opportunity to improve the customer experience and influence the customer through all stages toward a purchase.
E-marketing strategy is also a important method to promote the purchases. Online shopping is not like to go shops. When you want to buy cloth online, you cannot try it, you just relying on the pictures served or your feeling. To solve this problem, most of online shops apply more information about their goods such as different colors and different angle pictures, even some shops upload the video on the website. Larger people prefer to purchase products online, which is cheaper. For example, you spend $300 buying a computer on the Internet , but if you brought in a shop, perhaps you would cost $400 or higher. Actually, this is also a strategy, seller put a lower price to attract more people to visit, then seller may sell more goods. Some of websites recently hold some activities such as ten people make a group to buy goods that they will get a lower price or you buy 100 pieces purchases that you get 25% discount. No matter what strategy they use, the purpose is to sell more purchases.

Compare E-marketing and traditional market, it have lots of things we can discuss. Firstly, traditional marketing is much more expensive than E-marketing. That is why most of young people like to buy the purchase on the Internet. With E- marketing, you can have direct communication with thousands upon thousands of customers and prospects world-wide from your desktop. It is very convenient people to select purchases. However, if you choose traditional way that will waste long time to go each shops. Sometimes, people want buy expensive purchases, it better to choose traditional market as you can touch and try the purchases.

In conclusion, new media turn our life. E-marketing change our habit and also bring a new way to sell the purchases. At the same time, it create lots of jobs and decrease the rate of unemployed and promote the development of small companies. Nowadays, more and more people use blog, video, digital picture to record their life. New media have become a very important in our life.



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